Folks here have a sense of humor - I suppose you have to when summer (per the locals) is only June, July and August.
Example: billboard along 94 West - "North Dakota Morning Commute" - the picture showed a completely empty road.
Example: owner of Buffalo Gap Guest Ranch, our accommodation for tonight: "60 degrees below zero keeps out the riff-raff."
Once we arrived, the most we could manage was drinks on the patio of the ranch - tough, eh? It was particularly difficult with the view!